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Privacy Policy

Thank you for choosing Ellison Bakery, LLC (“Ellison”) to be your provider of high-quality bakery products and innovative solutions that help you succeed. We are committed to protecting your personal information and your right to privacy. If you have questions about Ellison’s Privacy Notice or practices, or if you need to contact us about the information we collect about you, our contact information is at the end of this Privacy Notice.

This Privacy Notice describes how Ellison collects, uses, and shares your information when you use and interact with our products and services and applies to persons in the United States and anywhere else in the world who use our Services (“Users”). Our Privacy Notice applies when you access and use all Ellison operated and controlled websites including and all other online services controlled or provided by Ellison (collectively, the “Services”). If there are any terms in the privacy notice that you do not agree with, please discontinue use of our Services immediately.

This Privacy Notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.

Eligibility to Use the Services

Ellison’s Services are not directed to minors under the age of 18. By using the Website, you represent that you are at least 18 years of age. You may not use the Services if you are under the age of 18. If a child has provided us with personal information, a parent or guardian of that child may contact us at 1-800-711-8091 from 8:00 am to 5:00 pm Eastern time, Monday to Friday, to request that this information be removed from our records. We will use reasonable efforts to remove the child's information from our existing files.

Information Collection and Use

Ellison collects various types of information when you access, use, or interact with the Services. The information about you is collected in three ways: directly from your input, from third-party sources, and through automated technologies. The types of information Ellison may collect include:

Personally Identifiable Information: Ellison may collect Personally Identifiable Information about you through your use of the Services. “Personally Identifiable Information” refers to information about you that may be used to identify you, such as your: first name, last name, address, zip code, email address, or phone number. We may combine the Personally Identifiable Information we collect with additional information we collect about you or obtain from third-party sources. Ellison may use your Personally Identifiable Information to inform you of other products or services available from Ellison. Ellison may also share your Personally Identifiable Information outside of Ellison. For example, Ellison may share data with our third party partners to help perform statistical analysis, send you email or postal mail, or to provide customer support to Users.

You are not required to provide your Personally Identifiable Information; however, if you choose to withhold certain Personally Identifiable Information, we may not be able to provide you with certain of the Services.

Payment Transaction Information: You may provide certain information to complete payments via the Services, including your name, address, credit or debit card number, card expiration date, CVV code, and billing address (collectively, “Payment Information”), along with your delivery or shipping address, to complete payment transactions through certain of our Services. We consider the Payment Information we collect from you private and will not make such information public. We may collect and store information related to your purchases made through our Services.

Correspondence Information: If you email us or purchase products or services through the Services, we may keep your message, email address, and contact information to respond to your requests, provide the requested products or Services, and to provide notifications or other correspondences to you. We do not share or sell any personal information to other organizations for commercial purposes.

Public Information: Ellison may collect information about you from publicly available sources. Information you make publicly available in any public or open forum, such as on a social network, may be considered public information for the purposes of this Privacy Notice, and may be accessed and collected by Ellison. Please be aware that any content or information you share with or provide to third parties using or related to your use of the Services is nether private, nor confidential. Ellison is not responsible for any content or information you post or share with third parties.

Information We Collect Automatically:

Links: Ellison may keep track of how you interact with links across the Services, including our email correspondences, third-party services, and client applications. We do this to help analyze the use of and improve the Services. Link information is generally only analyzed on an aggregate basis.

Unique Identifiers: When you use or access the Services, we may access, collect, monitor, store on your device, and/or remotely store one or more "Unique Identifiers," such as a universally unique identifier (“UUID”). Unique Identifiers are small data files or similar data structures stored on or associated with your device that uniquely identify your device. A Unique Identifier may be data stored in connection with the device hardware, in connection with the device's operating system or other software, or via data sent to the device by Ellison. A Unique Identifier may convey information to Ellison or to a third party partner about how you browse and use the Services and may help us or others provide reports or personalized content and advertisements. A Unique Identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Services. You can typically change your browser settings to disable use or availability of Unique Identifiers. Some features of the Services may not function properly if use or availability of Unique Identifiers is impaired or disabled.

Log File Information: When you use our Services, we may receive log file information such as your IP address, browser type, access times, domain names operating system, the referring web page(s), pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, and cookie information. We receive log file data when you interact with our Services, for example, when you visit our websites, sign into our Services, or interact with our email notifications. Ellison uses log file data to provide, understand, and improve our Services, and to customize the content we show you. Ellison may link this log file to other information Ellison collects about you via the Services.


Ellison uses cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising.

Information Use and Sharing

Ellison will not share, sell, rent, or otherwise disclose your private personal information to third parties without your consent, except in the limited circumstances described in this Privacy Notice, including to:

Ellison Personnel and group companies: Ellison’s personnel and group companies may have access to your information as needed to provide and operate the Services in the normal course of business. This includes information regarding your use and interaction with the Services.

Service Providers: Ellison works with various organizations and individuals to help provide the Services to you ("Service Providers"), such as hosting companies, payment processors to process payments, or companies that provide analytics information. We may share your personal information with our Service Providers for the purpose of providing the Services. The information we share to our Service Providers may include both information you provide to us and information we collect about you, including Personally Identifiable Information, Payment Information (to our payment processing providers only), information from data collection tools like cookies, web beacons, log files, Unique Identifiers, and location data. Ellison will take reasonable steps to ensure that our Service Providers are obligated to reasonably protect your information on Ellison’s behalf. If Ellison becomes aware that any Service Provider is using or disclosing information improperly, we will take commercially reasonable steps to end or correct such improper use or disclosure.

Business Transactions: Ellison may purchase other businesses or their assets, sell our business assets, or be involved in a bankruptcy, merger, acquisition, reorganization or sale of assets (a “Business Transaction”). Your information, including Personally Identifiable Information, may be among assets sold or transferred as part of a Business Transaction or shared with potential buyers.

Lawful Requests: We may be required to disclose User information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We generally do not disclose User information unless we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. We may share your information when we believe it is necessary to comply with applicable laws, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Services or using the Ellison name, or to protect the safety of any person. This may include sharing information with other companies, lawyers, agents, or government agencies. Nothing in this Privacy Notice is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Legal Basis for Processing Personal Information (EEA visitors only)

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

Users Data Protection Rights

Access to the Information Ellison Has Collected About You

Ellison welcomes you to contact us regarding the information we have collected about you, including regarding the nature and accuracy of the data Ellison has collected about you or to request an update or deletion of your information. Please note that if you choose to delete your information or opt-out of the collection and use of your information, certain features and Services may no longer be available to you.

Opting-Out of Communications From Ellison

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Ellison by contacting us at You may unsubscribe from email communications from us by clicking on the "unsubscribe” link provided within the communication. You may not, however, opt-out of Services-related communications, for example, account verification, purchase and billing confirmations and reminders, changes or updates to features of the Services, or technical and security notices.

Ellison may employ third party advertising and marketing to deliver ads, information, and other promotions to you, both through the Services, and via other mechanisms to provide such materials to you outside of the Services on third party websites or platforms. Users may opt-out of receiving any or all communications from Ellison by contacting us at Ellison may compile and release information regarding you and your use of the Services on an anonymous basis as part of a customer profile or similar report or analysis. You agree that it is your responsibility to take reasonable precautions in all actions and interactions with any third party you interact with through the Services.

Other Rights for EEA Visitors

If you are a resident of the European Economic Area, you have the following data protection rights:

  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided below.
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Data Retention

We may store the information we collect about you, but information generally will be retained only for as long as necessary to fulfill the purposes for which the information was collected, or as otherwise required by law. Following termination or deactivation of your Ellison Account, Ellison may retain your information and content for a commercially reasonable time for backup, archival, and audit purposes.

Information Security

Security of Your Information

Ellison takes reasonable efforts to secure and protect the privacy, accuracy, and reliability of your information and to protect it from loss, misuse, unauthorized access, disclosure, alteration and destruction. Ellison implements appropriate technical and organizational security measures to protect the personal information that we collect and process. When personal information (such as a credit card or bank account number) is transmitted to other websites, it is protected through the use of encryption. As no data security protocol is impenetrable, Ellison cannot guarantee the security of our systems or databases, nor can we guarantee that personal information we collect about you will not be breached, intercepted, destroyed, accessed, or otherwise disclosed without authorization. Accordingly, any information you transfer to or from Services is provided at your own risk.

Please do your part to help us keep your information secure. You are responsible for maintaining the confidentiality of your password and Ellison Account, and are fully responsible for all activities that occur under your password or Ellison Account. Ellison specifically reserves the right to terminate your access to the Services and any contract you have with Ellison related to the Services in the event it learns or suspects you have disclosed your Ellison Account or password information to an unauthorized third party.

Data Security Incidents

In the event that any information under our control is compromised as a result of a breach of security or other data security incident, Ellison will take reasonable steps to investigate the situation and where necessary, notify those individuals whose information may have been compromised (where appropriate) and take other steps in accordance with applicable laws and regulations. We are not responsible for the functionality, privacy, or security measures of any other organization.

Additional Provisions Regarding the Services and Your Information

Safely Using Ellison’s Services

Despite Ellison’s safety and privacy controls, we cannot guarantee the Services are entirely free of illegal, offensive, pornographic, or otherwise inappropriate material, or that you will not encounter inappropriate or illegal conduct from other Users when using the Services. You can help Ellison by notifying us of any unwelcome contact by contacting us using the information below.

Changes to Our Privacy Notice

The Services that Ellison provides are always evolving and the form and nature of the Services may change without prior notice to you. Ellison may modify this Privacy Notice at any time. The most current version of our Privacy Notice will govern our use of your information and will be located at Modifications to the Privacy Notice are effective upon the posting of an amended Notice to the Services. We may also notify you of changes to the Privacy Notice, particularly if we deem the changes to be material. By continuing to access or use the Services after changes become effective, you agree to be bound by the revised Privacy Notice

How to contact us

If you have any questions or concerns about our use of your personal information, please contact us at 800-711-8091.

The data controller of your personal information is Ellison Bakery LLC.